Autoresponder – Your Greatest Asset
Posted by admin - 16/01/09 at 07:01 pmAn autoresponder is an automated email system. It’s one of those truly fantastic inventions that have come about thanks to the internet. If you are serious about your online business (or even an offline business) you need to be employing an autoresponder. The autoresponder is an absolute must have for all online marketers.
Quick SideNote Here: The gold standard for an autoresponder on the market today is either GetResponse or Aweber
There are several reasons that you should be using an autoresponder every day for your business.
If you have ever tried to keep in touch with your customer base in the past, you’ll know how difficult this can be. Many traditional businesses, before the onset of the internet, used to have a major problem with a customer list because it was typically kept in a rolodex. This card file would often have thousands of names, each on individual cards. The business owner would have to use “snail” mail or the telephone to try and contact each individual, this could take hours if not days to accomplish.
Enter email and the Autoresponder.
The smart business professional today keeps their lists where they can easily be accessed, i.e. an autoresponder. This does away with the old card file system and means that customers can be contacted using a few simple mouse clicks. The autoresponder system can be used for PR, promoting a special offer or just updating price lists as well as simply keeping in contact with their customers or business associates.
Most successfull online marketers today will have a subscriber list. These subscribers are people who have agreed to receive emails from the marketer. An autoresponder is an excellent way to stay connected with these people.
Although people have agreed to be contacted by you it is unlikely that they will repond positively to your initial sales message. An autoresponder allows you to send out a number of follow up emails that may result in a future positive response and will also keep your business name in front of these potential customers.
You can automate the entire process with a series of pre-written messages. You can update these messages or tweak them at any time. An autoresponder allows you to make new offers or send free bonuses or simply send additional information when the opportunity arises.
For example, say your business comes out with a new product, you will be able to blast this offer to every one on your customer list instantaneously. Then send them a series of follow up messages at predetermines intervals. Once it is set-up in your autoresponder you can allow it to run completely on auto-pilot.
If you are marketing anything online, your autoresponder is THE #1 essential tool to employ.
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