Autoresponders – Your Number One Marketing Tool
Posted by admin - 10/06/09 at 03:06 pmOne of the key tools for anyone wanting to do business on the
World Wide Web is an autoresponder. It also is one of the most
misunderstood tools among those new to the effort – and
sometimes even for those who have been online for many years.
In its simplest form, autoresponders allow you to create a
fixed message that will go back to anyone who e-mails a
specific address. The most common use for this is the “I’m
away from my office until 29 May and will not be checking my
e-mail until I return” type of message. Messages of this type
can be created within the control panel of most ISP e-mail
servers.
Autoresponders are far more versatile, however. Even the
basic autoresponder that comes with your e-mail account can be
set up to send a document or photo, even an audio or video
file to anyone contacting that address. This is the most
basic form of using an autoresponder for delivering a product,
but it is not recommended for products you are selling because
of the lack of control. Basically, whatever you are selling
will be delivered to anyone sending an e-mail to that address
– whether they paid for it or not.
Third party autoresponders provide the kind of control needed
for a marketing or sales application. The good news is there
are a number of excellent autoresponders that can be used at
no charge. Those that do have a fee – whether a one-time
purchase fee for a system you set up on your own server or a
monthly/yearly fee for one you access online – typically are
well within the budgets of nearly anyone trying to do business
online.
Perhaps even better news is that autoresponders are not
difficult to set up, even those that offer several levels of
capability across a broad range of possible applications. The
largest and most popular autoresponders often come with
tutorials – some of them video – that walk you through the
set-up process step-by-step. Many also have user forums or
support systems that will help you if you get stuck.
The possible uses for an autoresponder at this level are
legion. For example, you can set one up to send out a
newsletter to your mailing list on a regular basis, another to
send e-mails advising your list of special sales, upgrades,
new releases or other such information. Still another
autoresponder can deliver your digital product, along with
future patches or upgrades.
These different tasks actually can be set up using a single
autoresponder, even a single account, depending on the
capabilities of the system you have selected. Many of the
free autoresponders allow you to upgrade to a fee-based
version, with far more capabilities, without losing anything
you already have created.
Anyone who thinks they may someday want to have a mailing list
or sell any kind of product – especially digital, such as
downloadable software or e-books – should make investigating
autoresponders one of their first and most important tasks.
The more you know about them in advance, the more prepared you
will be to quickly and efficiently get your business online.
Mike Tansey @ Profit-Unlimited
Copyright 2009 Profit-Unlimited.com. All rights reserved.
Greetings To All,
